USA Swimming Foundation’s Make a Splash Tour presented by Phillips 66


Since 2009, Phillips 66 has joined forces with the USA Swimming Foundation and Olympic athletes to raise awareness about the importance of learning to swim through the USA Swimming Foundation’s Make a Splash Tour presented by Phillips 66.

The Tour is designed to educate parents, children and communities about the importance of learning to swim. This year, current and former Olympic swimmers, along with Phillips 66 and USA Swimming Foundation personnel, will be visiting Phillips 66 locations in California, Illinois, Texas and New Jersey.  At each stop, the Olympians will meet with parents, civic leaders and government officials.

The Tour has thus far visited 27 cities since its inception. “Our commitment to safety guides every decision we make” said Kristi DesJarlais, manager, Brand and Community Investments at Phillips 66. “That’s why we’re proud to partner with the USA Swimming Foundation to help build awareness about the importance of learning to swim. By reaching out to parents across the nation, we’re helping to improve lives.”

Each year, more than 3,400 people drown in the United States, according to the Centers for Disease Control and Prevention (CDC), and more than one in five fatal drowning victims are children younger than 14. Nearly 70 percent of African-Americans, 60 percent of Latinos, and 40 percent of Caucasians cannot swim in this country, according to a national research study by USA Swimming Foundation and the University of Memphis. African-American children drown at a rate nearly three times higher than their Caucasian peers, the CDC reports.

Make a Splash is the national child-focused water safety campaign, which aims to provide the opportunity for every child in America to learn to swim. Through Make a Splash, the USA Swimming Foundation partners with learn-to-swim providers and water safety advocates across the country to provide swimming lessons and educate children and their families on the importance of learning how to swim. Through its more than 600 local partner programs, Make a Splash offers free or discounted swimming lessons or water safety education in all 50 states.


Phillips 66's Swimming history

In 1950, Ken Treadway, a then-Phillips employee, created the Phillips Petroleum Splash Club, a local swim program. No one could have known at the time, but that seemingly innocuous event launched the company’s enduring relationship with swimming, which now includes an unprecedented continuous sponsorship of USA Swimming that dates back to 1973 and continues to this very day.

Phillips 66, through its heritage companies, has hosted national events, sponsored inner-city swim programs, accepted the AAU Swimming Award (“conferred annually upon the person or organization making the most outstanding contribution to swimming during the year"), sponsored the nationally-televised National Championships and, in 2009, helped create the Make a Splash Tour with Cullen Jones.

“Phillips 66 is a very important part of our USA Swimming family and integral to athletes and the fabric of the sport,” said Chuck Wielgus, Executive Director, USA Swimming. “You will find countless individual stories of how Phillips 66 helped generations of swimmers reach their dreams in the sport.”


2013 Tour Schedule

The Make a Splash Tour with Cullen Jones, presented by Phillips 66, is a  national water safety tour designed to educate parents, kids and communities about the importance of learning to swim. 

2013 Tour Schedule  

  • May 16-18: New York City, NY
  • Ponca City, OK - TBA
  • Lake Charles, LA -TBA
Cullen Jones

Four-time Olympic medalist Cullen Jones is one of the fastest freestyle sprinters in the world today. Fresh off a three-medal performance at the 2012 Olympic Games, Jones is a two-time Olympian and the American record-holder in the 50m freestyle. In London, Jones won gold in the 400m medley relay and captured silver medals in the 50m freestyle and 400m freestyle relay. At the 2008 Olympic Games, Jones was a member of the electrifying 400m freestyle relay team that broke the world record and won Olympic gold. With that victory, Cullen became the second African-American to win an Olympic swimming gold medal. Jones lives in Charlotte, N.C. where he trains under coach David Marsh at SwimMAC.

About USA Swimming Foundation

The USA Swimming Foundation serves as the philanthropic arm of USA Swimming. Established in 2004, the Foundation works to strengthen the sport by saving lives and building champions—in the pool and in life. Whether we’re equipping our children with learn-to-swim skills through our Make a Splash initiative, or providing financial support to our heroes on the U.S. National Team, the USA Swimming Foundation aims to provide the wonderful experience of swimming to kids at all levels across the country.

To learn more, visit The USA Swimming Foundation website by clicking here.