Make a Splash
Since 2009, Phillips 66 has joined forces with the USA Swimming Foundation and Olympic athletes to raise awareness about the importance of learning to swim through the USA Swimming Foundation's Make a Splash Tour presented by Phillips 66.
The Tour is designed to educate parents, children and communities about the importance of learning to swim. This year, current and former Olympic swimmers, along with Phillips 66 and USA Swimming Foundation personnel, will be visiting Phillips 66 locations in California, Illinois, Texas and New Jersey. At each stop, the Olympians will meet with parents, civic leaders and government officials.
The Tour has thus far visited 50 cities since its inception. "Our commitment to safety guides every decision we make" said Tami Walker, manager, Brand and Creative Media at Phillips 66. "That's why we're proud to partner with the USA Swimming Foundation to help build awareness about the importance of learning to swim. By reaching out to parents across the nation, we're helping to improve lives."
No child is ever water safe. The goal of swim lessons is to make children safer in, on and around the water.
In America, drowning is the leading cause of death for children younger than four and the second leading cause of death for children under 14.
But we know the cure. Formal swimming lessons reduces the likelihood of childhood drowning by 88%.
Nearly 64 percent of African-Americans, 45 percent of Latinos, and 40 percent of Caucasians cannot swim in this country, according to a national research study by USA Swimming Foundation and the University of Memphis.
Make a Splash is the national child-focused water safety campaign, which aims to provide the opportunity for every child in America to learn to swim. Through Make a Splash, the USA Swimming Foundation partners with learn-to-swim providers and water safety advocates across the country to provide swimming lessons and educate children and their families on the importance of learning how to swim. Through its more than 600 local partner programs, Make a Splash offers free or discounted swimming lessons or water safety education in all 50 states.
Phillips 66's Swimming history
In 1950, Ken Treadway, a then-Phillips employee, created the Phillips Petroleum Splash Club, a local swim program. No one could have known at the time, but that seemingly innocuous event launched the company's enduring relationship with swimming, which now includes an unprecedented continuous sponsorship of USA Swimming that dates back to 1973 and continues to this very day.
Phillips 66, through its heritage companies, has hosted national events, sponsored inner-city swim programs, accepted the AAU Swimming Award ("conferred annually upon the person or organization making the most outstanding contribution to swimming during the year"), sponsored the nationally-televised National Championships and, in 2009, helped create the Make a Splash Tour with Cullen Jones.
"Phillips 66 is a very important part of our USA Swimming family and integral to athletes and the fabric of the sport," said Debbie Hesse, Executive Director, USA Swimming Foundation. "You will find countless individual stories of how Phillips 66 helped generations of swimmers reach their dreams in the sport."