What is in the CAT?
Corporate Communications made the Creative Asset Terminal to hold photographs, logos, videos, and
documents that are global in nature-that is, any employee can use and share these with their
colleagues. Some of the assets can even be shared publicly, but there are rules about how we are
allowed to do that (see "Can I use these assets for external purposes?").
What can I do in the CAT?
You can search for creative assets like you would in any search engine (like Google) or catalog
(like Amazon)-by using your own words or using the Advanced Search to filter your search by
certain parameters. When you find what you need, you can crop or clip it to the right size and
shape and then download a copy, or share it as a link, or embed it in a website. This way, we
all have access to the company's creative assets and can use and reuse high-quality, current
materials all the time.
For advanced quick search tips, click the More dropdown > Search Help next to the Search bar.
How is the CAT structured?
The Creative Asset Terminal is meant to be easy to use, but its basic structure grew from our own
folders in Corporate Communications. Assets are arranged by format first: images, videos, logos,
documents, templates. Then they are arranged by business unit: refining, marketing, midstream,
lubricants, etc. Then they are arranged by location, by year, and by project. In the CAT, all these
arrangements were put into the descriptions about every object, and then everything was recorded.
This allows us to make a really large web of assets more findable by anyone, in many different ways.
Can people outside Phillips 66 see what is in the CAT?
Mostly, the answer is no. We do have the ability to make collections of assets available to trusted
partners (like agencies, vendors, or certain communities or customers). If you think you need
something like this, please contact us in Corporate Communications and we can help you set up a
Can I use these assets for external purposes, like advertisements, magazines or Facebook?
It is possible to use many of these assets for what we call "external purposes." However, approvals
through Corporate Communications, the responsible business unit's HSE, and through Legal are
normally required before any asset is allowed to be used externally. Please contact Corporate
Communications if you find an image or video that you would like to use for something external, and
we can guide you through the requirements and the process.