Allison Stowe Corporate Communications
January 30, 2020
Phillips 66 signed on this year as a first-time sponsor of the Houston Livestock Show and Rodeo, the world's largest event of its kind that drew more than 2.5 million visitors from more than 75 countries in 2019.
A key element of the partnership is Phillips 66 being the presenting sponsor of the Stars Over Texas Stage, one of the four concert stages at the Rodeo. The Stars Over Texas Stage is a big draw for its family-friendly fare, concerts by local up-and-coming artists, and convenient location: The stage itself sits outside NRG Stadium in the kid-focused area called The Junction and is accessible to all visitors to the Rodeo.
"It's hard to overstate the Rodeo's importance to Houston in terms of its economic impact and cultural relevance," said Phillips 66 Senior Vice President of Human Resources and Corporate Communications Sonya Reed. "We're proud to put the power of Phillips 66 behind an event that brings so many people from all over the world to our headquarters city."
The Houston Livestock Show and Rodeo also is one of the more generous scholarship providers in the U.S., having committed more than $500 million to Texas youth and education since 1932. Phillips 66 is offering a $20,000 scholarship for a Texas student as part of its sponsorship.
“The Houston Livestock Show and Rodeo will always be wildly entertaining, but its emphasis on education is one of its most enduring impacts," said Phillips 66 Corporate Sponsorship Analyst Sara Hayes. "Our scholarship will change a young person's life in a real and meaningful way."
The Houston Livestock Show and Rodeo draws a variety of big-name performing artists to the RODEOHOUSTON® stage at NRG Stadium each year. The recently announced 2020 lineup includes country icon Willie Nelson, Gwen Stefani of "No Doubt" fame and a current judge on NBC's "The Voice," and Grammy-winning pop/R&B artist Khalid. And that lineup doesn’t even include the highly anticipated Friday night artists; those are set to be announced on Feb. 4.