Bernardo Fallas Phillips 66 Corporate Communications
March 23, 2022
A household name in the world of performance racing, Red Line® Oil knows how to keep it real.
That’s why the Phillips 66 Lubricants brand’s recent debut as the title sponsor of the NMCA Muscle Car Nationals makes sense. Hard-core racers, street-performance enthusiasts and fans alike instantly recognize the series’ place in the motorsports landscape – and why Red Line Oil stands with it.
“Real racers know real racers – you can’t fake your way in or buy your way into the backdoor of that racer’s trailer,” said Mark Beatty, Red Line Oil Brand Director. “NMCA’s whole focus is on the racer, and our customers are those racers.”
The NMCA Muscle Car Nationals is home to thousands of participants, with vintage and modern vehicles competing across championship drag racing, street-legal competition and car shows. Its 2022 calendar kicked off mid-March in Bradenton, Florida, with five more national events scheduled through September.
Red Line Oil’s sponsorship is one of about two dozen across the motorsports and powersports landscapes, where superior quality and proven performance are key to earning lifelong customers.
“Red Line Oil prides itself in producing a superior product for the best performance possible for our racers, partners and customers,” Red Line Oil Sales Director Justin Johnson said. “Red Line Oil doesn’t buy championships; we empower our sponsored racers and customers to push their performance to the limit.”
Red Line Oil also prides itself in meeting its customers’ needs in the garage and on the track. Its product portfolio includes fully synthetic motor oils, gear oils, transmission fluids, coolant additives, fuel additives and greases. Red Line products are found in everything from dragsters and monster trucks to motocross bikes, watercraft and even drones and remote-controlled planes.
The brand sponsors driver Steve Torrence, a four-time defending Top Fuel champion in the National Hot Rod Association, and the Bimmerworld Racing SRO team – think insanely fast BMWs – among others. On the powersports side, Red Line sponsors the Hoosier Arenacross Outlaws series and an endurance dirt bike series.
“14,000-horsepower motors run Red Line Oil,” said Beatty, referencing Top Fuel dragsters. “If we can make an oil that protects that, it doesn’t matter what you race or ride or what you build – we can protect it.”
Red Line Oil traces its roots to the San Francisco Bay Area, where it started in 1979. Part of the Phillips 66 Lubricants family since 2014, Red Line Oil today is known as a performance and lubricants brand with enviable name recognition at tracks the world over.
“Real knows real,” Beatty said. “And it starts with quality – it’s a tight family, and word gets around.”