JET powers ahead with ultra-rapid EV charging

Fast, simple, accessible — accelerating the UK’s lower-carbon transition

SUMMARY:

• JET CHARGE^® is expanding across the U.K., offering ultra-rapid¹, no-hassle electric vehicle (EV) charging that’s winning over drivers and dealers alike.
  
• The initiative supports the U.K.’s Net Zero goals while helping JET dealers boost footfall, grow their customer base and future-proof their sites.

Launched in early 2023, JET CHARGE is live at several locations across the U.K., and early results are promising. Forecourts (fuel and convenience stations) equipped with JET CHARGE are experiencing increased foot traffic, more repeat visits and positive feedback from electric vehicle drivers who appreciate a fast, simple and accessible charging experience.

Why it matters: As more drivers switch to electric vehicles and the U.K. moves closer to its Net Zero 2050 target, the demand for fast, reliable public charging continues to grow. JET CHARGE, the ultra-rapid EV charging offer, is making a real difference — for drivers, dealers and the communities served.

CHARGING MADE SIMPLE

JET CHARGE stands out by focusing on ease and convenience. There’s no app, no membership and no minimum spend — just pay-as-you-go charging with speeds of up to 360kW. That’s enough to charge up in the time it takes to grab a bite and check your morning emails — a quick, convenient window to recharge both your car and yourself.

One customer commented, “This is what charging should be like. Rock up. No waiting. Present card, plug in. Pause. Present card, unplug and away you go.”

This model is winning over drivers and attracting attention within the industry. JET Abbeyside forecourt recorded more than 800 charges in Q4 2024 alone, and many dealers consider JET CHARGE as a key reason to join or remain part of the JET brand.

“EV customers have all been complimentary about how easy to use and accessible the chargers are, with many taking the opportunity to use the shop, which is good to see,” said Garry Gibson, operations director, JET Cooper Bros.

good for drivers, smart for dealers

For forecourt operators, JET CHARGE offers more than a service — it presents a business opportunity. JET’s EV offer was “too good to turn down,” added Oliver Blake, operations director, JET Oasis in Hull, who recently rejoined the JET network from Gulf.

“Customers want the confidence to know that we can offer everything they need at our site — be it fuel, food, or a quick and easy-to-use recharge,” added Manoj Agnihotri, business development and operations manager, JET Brentford. “JET CHARGE is a great addition to the JET brand, and for dealers like us, who operate in high-density urban areas with a higher concentration of EV drivers, it’s the missing piece of the puzzle.”

Driving toward a cleaner future

Transportation is one of the U.K.’s largest sources of greenhouse gas emissions. As part of the national effort to reach Net Zero by 2050, expanding access to EV charging is an important step in the transition to cleaner transport.

Home charging isn’t an option for everyone — especially renters and those living in densely populated areas. Public forecourt charging plays a key role in supporting more equitable access to electric mobility.

We see JET CHARGE as part of a broader commitment toward a lower carbon future for dealers and drivers.

It delivers value today while helping build a lower carbon tomorrow.

Rupert Turner, managing director, U.K. Marketing, Phillips 66 Limited

Next stops for JET CHARGE

While still in the early stages, JET CHARGE has been introduced at select locations, including the recently completed JET Starthill in Rochford, Essex, or JET Forfar Road in Dundee and JET Hillside Terrace in the Scottish Borders. These early locations reflect a thoughtful approach to supporting EV infrastructure where it delivers value for both customers and site partners.

Additional sites are evaluated on an ongoing basis to assess suitability. Visit Phillips 66 JET UK for more information.

¹ For clarification of charge output categorization, please see Chapter 2 “How electric vehicles are charged” and Table 1: Final report – GOV.UK (www.gov.uk)